The Everyday Millionaire Show
Ryan Greenberg and Nick Kalfas are two Maryland based business owners and investors. Ryan and Nick discuss topics such as basics of financial literacy, building businesses, investing, and real estate. This podcast is for people looking to achieve financial freedom.
The Everyday Millionaire Show
How Eric Campbell Built A Digital Empire Before Graduating High School
Ever wondered how an 18-year-old builds a successful marketing agency while his peers are still figuring out their college plans? Eric Campbell sits down with us to share his remarkable journey from curious teenager to digital marketing entrepreneur managing a global team today.
At just 15, Eric started studying content creators, taking copious notes on digital marketing strategies. By 16, he landed his first video editing client and discovered he had a knack for helping podcasters generate massive view counts. Now running a thriving agency, Eric reveals his unconventional client acquisition methods that cut through the noise of generic pitches.
Beyond marketing tactics, Eric shares his vision for scaling his business while maintaining quality, his thoughts on balancing multiple income streams, and his philosophy on focus as the ultimate entrepreneurial superpower. For anyone looking to build a digital business or improve their content marketing strategy, this conversation offers a masterclass from someone who's achieved remarkable success before even graduating high school.
Welcome to the Everyday Millionaire Show with Ryan Greenberg and Nick Kalfas. Alright guys, welcome back to another episode of the Everyday Millionaire Show. We are here with Eric Campbell, our YouTube guy Consultant what do you want to be called, Eric I?
Speaker 3:mean, we just call you our YouTube guy. Fair enough to be honest, because youtube is kind of what I do. I mean I do other things like. I mean you guys have seen like the numbers on facebook, instagram, whatever, but like youtube is how I got started and so I don't mind being called that, but like what I, what my business actually does is. I brand it as a marketing agency, because that's essentially what it is at the end of the day.
Speaker 4:So right, and how old are you? 18, 18, yeah and how long you've been uh into it so I got into content about four years ago.
Speaker 3:Uh, I just started watching at the times before he the massive behemoth in the space he is now. But iman godzi was relatively small back then and uh, I was like 15 at the time, 14, 15, and I just started his. He popped up in my feed one day and I was like what is this? And I was already kind of into I don't say like the financial space, but like I had a you know job. I was working at a bagel shop and you know I had a rough diary right. So just like stuff like that. And so I was kind of already interested in finances, investing that type of stuff, and so his kind of type of content came naturally to what I was already in. And he started talking about like an SMMA and, like you know, making money online. I was like what is this?
Speaker 3:And I remember like that summer, like I just took a ton of notes on a lot of his stuff, where, like I just took a ton of notes on a lot of his stuff, and uh, I was like I have no idea how I'm gonna get into this, and then I just started making content on YouTube and then from there like I just got. I mean I sucked at it for like a year, but like I got okay at it and then I got my first video editing client and then that turned into I got good at that and then I was like okay, like I can actually make money off of this. Then I kind of turned into a this isn't just video editing, because when you get good at video editing now it's like marketing, then you can brand it differently, then you can actually make an offer just, and then it kind of just snowballed from there.
Speaker 1:So so how many clients do you have right now?
Speaker 3:right now I have like 10 different podcasts on my roster, pretty much so, um, I would say like eight that are very like, just consistent, and two that are like hey, like I have work here there, whatever. Um, which is funny, because those two clients I'd rip you like views for more than like anybody else, like I mean I. One of the guys is uh, name is mickey, he's down in texas, his work is very inconsistent, but, like every time I work with him, I think we probably like rip half a million views on like facebook, instagram. Like it's stupid what's his content?
Speaker 3:about, uh, he's a sports podcast so his stuff is like really easy to do because, like he'll just chop it up with, uh, this guy hype who he's good friends with and they both know like not every sport but like you know, they watch boxing, football, basketball, like all the whatever. So, like no matter what time of year it is, I can always be speaking on like some type of sport that's going on and it's just very easy content to market because everybody has an opinion on it and it's very easy to just make the clips, put them out.
Speaker 3:Put them out, you know, in a certain way and yeah, I mean I mean facebook, I mean you guys have seen it but even for them, like I mean we did, I remember three pieces of content form back in april and I think we did first video like 1.8 million views, second was like 900k and the third was like 500k. So like within a week we did like whatever that is, we made 92 on facebook yeah, I saw that. I saw that in the last one. I was like that's dope.
Speaker 2:Yeah, it's funny yeah, sports is one of those things that like is so opinionated and everybody's got their team and everybody's like a die hard, so, like you get the comments interactions.
Speaker 1:Yeah, I feel like it's harder for like us in a niche of like real estate, investing in like business that not everybody's into but like most people are into some sort of sports yeah, no sports.
Speaker 4:I think sports, food, politics and like health and politics, they're probably like some of the top four yeah, probably.
Speaker 3:But I mean the other thing too is like is also timing, because it's like anybody can sit here, like if you're not. Like politics is a very like time is of the essence thing. Because it's like if you say something now that just happened today, it's like okay, like you're on top of it. But like if you're even two hours after everybody else, like if you're not literally the first one to post a video, nobody cares. Like unless you already have an established fan base, unless you're, you know, somebody like ben shapiro or whatever, like nobody really cares it's too late, like they've already made the videos, because they're on top of everything you know.
Speaker 3:I mean the news is already talking about, the articles are already out, um, and so, like that is, you have to be on top about sports, not so much, but timing is everything as well. Because, like the video that ripped like two million views was a video on strador sanders which was like posted like the two days after the draft, so it was like fresh on everybody's brain because, like you know, he slid so far down in the nfl draft and then everybody was like, oh, you know, they had opinions about it. It's a big deal. They came in, they timed it at the right time and they had a pretty controversial take on it. And you know you do all that and edit it right, put it out right, post at the right time yeah, it's so one thing I wanted to talk about.
Speaker 1:So, like, you just hit us up. So this is like for people that are like trying to start something and try to get a get a grind together. I don't handle the instagram. We have carl who handles the instagram but we have so many people that hit us up like every day, like I can blow up your Instagram, I can give you 10,000 views, I can do this, I can do that, but and Carl usually doesn't even tell me about them, but for some reason he told me about you and now you ended up being our YouTube guy. So what did you like? What do you think you do differently to hit people up? That is more like is getting people's attention than you know some of these other people that just seem like scammers yeah.
Speaker 3:So there's, there's a couple routes I could go with this. The way I got a lot of people's attention for a long time was just like don't pitch people right away. Like nobody wants to be pitched because, like if I go on my linkedin right now, especially because, like I have a list that I own a business, I'm in sales, I do sales for a software company. So like people hit me up every day non-stop like, hey, I can grow your agency out, hey, I can do this, hey, I can do that. Whatever I'm like your offer is the same as everybody else. Like I don't, I don't care, and so and that's the first thing they always kind of lead to lead into.
Speaker 3:Now I've had a couple people who dm me some very creative things and I'll actually respond to them because I'm like that was either funny or like whatever.
Speaker 3:And so you have to either go one or two routes, like you have to either have a pattern disruptor in the way that you message people, so you have to make them I don't say feel a certain way, but like make them laugh, make them confused, like anything in that regard.
Speaker 3:I'll give an example in a second. The other thing you can do is just be genuine, right, like the more uh, I don't want to say details you give, but just show that you actually care, because anybody can copy paste the same message to 100 people. Like with you guys like my team and I especially, like we went in we were like, okay, like these guys, I actually want to work with you know, so like I can do mass messages. But every single person that we reach out to, like I've actually looked at their profile, so like I take the time out of my day either me or like my right hand guy who helps me with my dms and stuff, like we look at their profile and we're like, yeah, like they're actually qualified to work with us, because there's a lot of people that aren't how do you do, like what's that process?
Speaker 1:look like like how, like how do you search for podcasts and like you have people in sports, you have people in real estate. Like, what's your process?
Speaker 3:so, starting out, I was just doing all the work myself and I was like, you know, I was doing that for a while and I got my first like how I really got into it was I was just telling a story to a guy earlier today. He, uh, he was kind of asking me how I got into like podcasting, specifically because he was like, was that intentional? I was like no, it's my complete mistake. After about a year doing youtube content, I saw a guy who was like 15 so he's younger than me at the time and uh, he made like two grand in a month like doing like long form editing shorts, whatever for podcasts. I was like this kid is younger than me, he's making more money than me. Like the heck, what am I doing? I was like, all right, well, let me just try to copy what he did.
Speaker 3:So I reached out to three podcasts and I ended up signing one of them as my first client, which is like unheard of. Like reaching out to three people and signing a client is, you know, it's a 15, 16 year old kid is unheard of, and so that kind of just was like how I got into it, and then that was just by accident and then over time was like okay, like it's actually a thing you know, and so, um, I then, from there, I was kind of finding podcasts myself that I could potentially want to work with, but just got so tedious and now I just have like a legion team pretty much where, like you know, they have a criteria of people that they what are you doing? Chase uh, they have a just essentially criteria that they go through, and then we just go through and make sure, like you know, they fit the criteria that they are what is this?
Speaker 3:guy doing my camera um, that they essentially, you know we want to work with them because I don't just want to work with anybody and there's loads of podcasts out there, like on LinkedIn, to the hit me up and they're just not. I could care less to work with them.
Speaker 1:So when you're like looking for, like a certain podcast, you're looking on YouTube, you're looking on Spotify.
Speaker 3:Yeah, so my two things at this point are just YouTube and Instagram, because YouTube is like what I look for and then Instagram is the way to get reach out to them. Email too is kind of a way to get at like get in contact with them. But I've just been doing Instagram for so long and it's like I built up, you know, a decent profile on Instagram and people I don't say they know who I am, but there's not a lot of guys in my space. So you know, it's pretty easy to kind of I don't say reach out to people on there, but it's easier than email and stuff like that and I'm kind of delving into that game. But you can get a little more. Yeah, so I just look at youtube, instagram. They have to have a certain criteria of like followers, you know, be in xyz category, not necessarily business, but, like you know, I'm not going to work with like only fans, girls, if that makes sense, like I just don't care to to promote any of that.
Speaker 4:So yeah, so did you? You searched, um. I'm sorry if you already said this. I was kind of paying attention to what chase was doing. No, you're good, um. Did you search instagram to find us, or did we like pop up on your feed?
Speaker 3:so, honestly, my lead I like I have had a lead gen team for like a year now, so they just found you guys. And then I was like okay, these guys are, these are guys who don't let me go through some of their content, like, okay, like these guys have some real potential, like they've had a couple episodes do pretty well, they're not really pulling too many views, so let me reach out to them. Um, and then, yeah, I spoke to carl, got you guys on, got you on the phone and just kind of ran with it from there yeah, it's kind of like the the booking people get us like that's how we get these stupid zoom podcasts all the time.
Speaker 1:You know, it's like the booking people, so there must be some way to aggregate all that. So, yeah, that's cool. I had no idea that you were 18 either.
Speaker 2:Yeah, it's pretty impressive. It's pretty impressive yeah.
Speaker 3:I appreciate that.
Speaker 1:I mean at 18,. I'd love to be working with OnlyFansGirls online.
Speaker 4:Yeah, but he's turning it down. He's turning it down.
Speaker 1:Yeah, no, I don't care Small potatoes small potatoes, small potatoes, um so you were 15, started making content. And then, when did you? When?
Speaker 3:did you shift into doing it for other people? So probably about 16. It's a funny story. So when I was 16 I started like that was when I first like got my first client was that summer. I remember like a week before I went away with my family and then, like I went away, I was like my, I was with my cousins, whatever. I was like I have was with my cousins, whatever. I was like I have work to do. And they're like what do you mean? You have work to do. I was like I have a client. I was like I had to explain to them like what was going on. And they're like okay, you do you whatever.
Speaker 3:And so I did that for like six months and in that months, like I just ran so much stuff for them Like I don't want to say I was doing slave labor, but it was like slave labor and I just did so much content for them and I split tested so many things that then it just got to the point where it was like, okay, like I now know what works. So like six months in I was like okay, like I know what I'm doing, let me raise my prices. Raise my prices, lost all my clients and I was like, okay, this is just temporary. I think it was like five months went by for me to get another client because, like, I knew content, I knew how to like make content, edit you know, get results for people, put content out, whatever. I just didn't know how to sell, I didn't have an offer. It was just like all these other people that message. You say, hey, like can I edit your videos, you know, and when you do that, like anybody can do that, yeah, I'm going to pull up some of the people, yeah.
Speaker 3:I mean, I get them too. Now, that's the thing is like. I even have, like I run, like I have a Twitter profile and my hiring post for my team now, and when I tell you the amount of dms I get on twitter like every day, like my last post I made, I think, last thursday, I was like 10 000 views. I think I have like 100 applicants for the post and it's just like I have people non-stop now that like want to work for me.
Speaker 4:So if you're, if you're just starting out, is it harder to get clients or is it harder to get views for clients?
Speaker 3:uh, honestly, I don't want to say views is easy because it's not. Like podcasting is a thing that is. I don't want to say it's niche or it's hard or anything like that, but at the same time, like it's not as easy as you know some other things out there, and I think, depending on the client and who you are and what you know views can be, it's not necessarily hard. Right, like chase got views on tiktok doing what he was doing, you know, dancing around, I agree, having fun doing whatever it's like. So views aren't necessarily hard. Like you can get views in a million different ways. Getting clients you can do in not a million ways, you can do in a couple ways.
Speaker 3:But like it was, you got to get creative with it and like to answer ryan's question too, from before with like how you, uh, essentially like what do you message people so you can like be detailed and like what you actually say and say like hey, like I was actually really checking this out, I really like what you guys got going on. You know, whatever you can say, that sure yeah, this is what you said.
Speaker 1:Hey, ryan and nick, what's happening? Just saw your recent video with lark davis and it was amazing. And then carl said. He said how's everything going? And carl said, hey, what can we do for you? And then basically just started a conversation and, um, and yeah, you got them. So it looks like you sent some other people's podcasts that you I don't remember.
Speaker 3:I have so many conversations. Yeah, I don't remember. You sent some channels, yeah, yeah.
Speaker 1:And then Carl contacted me and said that you might be legit. So we yeah, we got on a call.
Speaker 3:So I mean that's a cool hustle, yeah, but I mean like even now, like so, somebody who I'm somewhat a mentor, very good friend of mine you probably have all seen him on my story, this guy william. So he actually messaged me and all he said and he's actually he doesn't do it anymore, but like people were starting to make videos about it, because this is the funniest thing, he would just dm the like word coffee with a question mark to people and people would like reply like crazy, like he would probably send out like five a day and get like 20 book calls a week and just from people that are in like similar circles, like have mutuals and whatever. And I'm like how does this even work? Like, and he's just like well's just a coffee chat and that's what he kind of brands it as, and so, like when I saw it I was like huh, and he was like, does he actually meet with the people? Oh, not like me in person, but like he has like a virtual, you know zoom call or whatever.
Speaker 3:Um, and some people he meets with he'll just do that. And I mean he did it to me and I and I already knew him because we were in a couple of the same circles like he just popped up out of nowhere. I was like who's this guy? And then he dms me and I replied like huh, and he was like coffee chat this week question mark. And I was like yeah, but uh, here in america we use full sentences because he lives in south africa. And uh, from there like him and I just got started chatting. But like, even simple stuff like that, like is crazy. So that's.
Speaker 2:That's interesting, but that's like you were talking about earlier. That's a pattern disruptor, right like so you're just throwing somebody off, sparking their curiosity and asking a question by having a question mark.
Speaker 4:So they're they feel inclined to answer yeah, yep, exactly.
Speaker 2:Yeah, we, we, I mean we talk about it and and on our sales team all the time about like pattern disruptors and like you know, when you call clients and stuff, how you can throw them off and not ask the same questions that they've already heard a hundred other realtors say. So I mean it's dude, it's, it's super interesting. Um, as far as like talking about like tiktok and views and stuff, I like I 100 agree. I always talked about how tiktok was like where the talentless people go to get famous. Yeah, pretty much, and I was one of them. Like I mean, not that I don't have a talent, guys, come on, I have a talent. Have you seen my dance moves?
Speaker 2:Yeah, I saw that one video of you singing, so I mean, I do have a talent you know, got my wife off of TikTok, but nonetheless, I mean TikTok's one of those platforms where you just if you're consistent, you find your little niche and then you just stay on it. You can get views on the regular, and I'll watch real estate agents, I'll watch everybody blow up on tiktok, yeah so should we be doing tiktok. I think we should yeah but I have.
Speaker 3:I've had a lot of people ask me about it and I just don't care for it. Well, that much only because, like, the opportunity to make money off of it is smaller than any other platform. So, like youtube is very youtube is probably the easiest platform to actually make money off of, like ad revenue. And then also, just like, if you're trying to convert people in any way, shape or form, like youtube is the way to go. Like I think you actually said this in a podcast like it takes like seven hours of like somebody watching like your content for them to then like buy something from you. I don't know if you said it, somebody said it, it wasn't me and but it's true, yeah, and so like you know youtube, like, if you're watching shorts, like how many shorts is that? Like 700 shorts, like plus at least, like loads and loads of loads of shorts. So it's like in that scenario, shorts is very hard to convert in one way for, like, actually higher ticket things If you're just selling some you know TikTok shop product, that's one thing.
Speaker 2:Yeah, I was gonna say I would almost disagree with you about making money. I think TikTok is definitely more like drug dealing, where it's like quick, fast money. Yeah, yeah, yeah In all seriousness, like you can hit a TikTokok shop, your video go viral and you make a couple hundred thousand just off of selling an item on tiktok, um.
Speaker 2:And then you have the creator fund, which is easy to get in. They used to pay a lot more, like one of the highest paid platforms, but now they're not. Also, you have the the, the risk of tiktok getting banned eventually.
Speaker 2:So there's that thing for a while right and it could still happen, but at the end of the day, like YouTube, if you want longevity and you want to sustain like a social media career, like that's where you need to be. Yeah, and so, like that, that's something that like, where I'm focusing more on because, like this year, social media was like my plan, like to prospect. I'm not doing cold calling anymore, we're not doing direct mail, none of that. So we decided like hey, hey, we're going all in on instagram.
Speaker 2:Well, I learned very fast that instagrams are really hard to grow on. Yeah, just because of the discoverability. So you can post out a reel, but you might not get a lot of traction unless you post for like a year straight. Versus tiktok, you can post for like 60 to 90 days and you'll get a lot of traction right off the bat. But it's one of those. It's one of those things where do you want to take the risk on going all-in on a platform that might not be around in a couple years? Or do you want to dive all in on YouTube and be discovered because people or Facebook to or Facebook too, but for like realtors, right.
Speaker 2:So this is something I just had a conversation with with my videographer is that like YouTube who owns YouTube? Google? So if we're doing hyper-local content on YouTube, that makes us more discoverable on Google. So when people type in houses in Saverna Park and we have 30 YouTube videos on Saverna Park houses, my face pops up. Now Instagram just did an update as well, where you can find Instagram content now on Google as well. So if we're doing hyper local content on instagram now, now we're popping up on google again.
Speaker 1:So like we're really focused on like becoming famous in our communities versus becoming famous nationally yeah, and then youtube is going to be more like vlog content, like behind the scenes yeah, does it also matter, like who your target audience is, too, because I feel like for us, like, the barrier to entry to be like an actual real estate investor is typically going to be like trending on the older side, where most of those people are found on, I feel, like on facebook, which is why I think our facebook has done much better than all the other other platforms and like if we think about, like the events and like all the stuff that we do.
Speaker 1:All that shit gets put on facebook and that's where the people find us.
Speaker 2:Well, I think it does for sure and like. This is something that I would love to you know pitch back and forth here, but I've talked to my videographer about it's like I've always believed the more niche you are, the bigger you can create a community and oh yeah, in the bigger audience you can create, but it's just going to take longer because you got those people got to find you and so like.
Speaker 2:That's why I do believe in tiktok as like, almost like a boost, because their discoverability is so far, so like if we had yeah, if we had a everyday millionaire, tiktok, and these people see you on tiktok, okay, now your video pops off, but now they're like searching you on YouTube because they want to watch the full video or, you know, they want to watch more of your content.
Speaker 1:But for you, like, you had 150K on TikTok, but how many on Instagram Like, how many people click through?
Speaker 2:Oh, I grew. I grew to 4,000 just in a couple months, but that was because I had my Instagram linked in my TikTok, so people were just clicking on that and then I feel like 4 000 to have 150 000 on one platform and 4 000 another, it's not a lot, yeah, but if you think like, so that's instagram, though, but 4 000 on youtube if they're your like, for example.
Speaker 3:So if you have somebody I don't know, I'm just thinking off the top of my head like iman is a great example, because his funnels are ridiculous. Like he does info products. Well, was in info for a while, and like he would do, I would say probably between I think he said he was doing like three to four hundred million views on short form between all platforms a month and so like he was doing that consistently. I think some months he was even doing like probably half a billion views, and so that's just on short form, and then what would happen is a certain percent would then go to youtube, and youtube is where he would sell them on his info products and he would break in. I mean, he did I think they said he did like 80 million dollars in info on youtube like and that's like very.
Speaker 3:It's a very lean model and, like you know, with that that's that's different because it's like they're going to youtube. Instagram is is hard to not it's it's easy to monetize from a networking perspective. Like you can make a lot of, a lot of money. Like I was mentioning william, like he makes loads of money and he's got 90 followers on instagram. So it's like you can make a lot of money on instagram. You just have to know the right people and be in the right circles.
Speaker 3:Youtube it's different because you can funnel people through things very much in a like. Instagram is not funnel friendly. It's not because they don't like people going off their platform. Like if you try to click a youtube link just direct to youtube, like you know, like carly, even post like it doesn't go to the app, it goes to like a website and you can't even subscribe directly. So, like Instagram is a like they don't want people going off their platform is honestly like the thing. Youtube they don't care because at the end of the day, it's owned by Google and they'll make money regardless, so they don't really care. Youtube is great for funneling and then Instagram is great Again, like I said, to kind of reach out to people and network with people. Make money that way because that's and that's.
Speaker 2:That's what I've decided to turn my instagram into is more just like a business card. You know, at the end of the day it's going to be like my resume and we're not going to post as much content there, but that's the other thing. Like going back to your question, yeah, I grew 150 on there because I was posting on there consistently and that discoverability was a lot higher. Now instagram has tried with the, the reels and stuff to make their discoverability better, but it's still not the same.
Speaker 3:Yeah, like with the trial reels yeah, yeah, the trial reels and reels in general, like they turned up the discoverability of them, because I was gonna say too, like honestly and this is something I've seen a lot of people do is like they'll switch up their content.
Speaker 3:So like you're 150k, and then the 4k that came over like they were following you for that content right and then you switch up on your content, go completely into real estate and those 4k followers are like, yeah, who's this guy now? Like I don't even like I don't remember this guy who cares, like you know and I've seen that happen like even my stuff, like I've got what like 600 followers, whatever, and only like the last, maybe like 300. The first 300 were probably just people I knew like personally, last 300 people that are actually like in the business space, their podcast, whatever. They're more applicable to what I'm actually doing. But because the first half like see my content and they don't even care about it and they don't like it, they don't engage with it, like kind of shoot myself in the foot same thing with your stuff.
Speaker 2:yeah, that's the same thing with me. That you know happens on tiktok is like tiktok typically pushes out your video to your followers, first a group of like 10 10 to 15. And if they engage with it and do good, then it pushes out to 100 and then broader audiences outside of your following. So like that's what's really hurt me, but you can still catch trends and catch new audiences and it'll push it out. You just have to be consistent and that's, at the end of the day, that's what social media is.
Speaker 3:They have trial rules now too, which kind of do the complete opposite of that and they shift to only new people who have never seen your content before. So, like I had a client last month like he had never broken like 100K views on a Reel before and he posted a Trial Reel and like a week later he's like dude, is that like 100K? I'm like, okay, so what's a Trial Reel? Like, if I looked it up on Instagram, what would like? What is that? How does that look different than?
Speaker 3:So, like you don't post. Essentially, when you post it, it doesn't show up on your page, it only shows to new people. So, like it essentially is a trial and the fact that it gets sent to people who've never seen your stuff before and then, if they like it and they react well, it's just going to continue to get pushed to new people. So it's really great for people like you know, chase or myself, even where, like, our audience doesn't engage with our content. So for us, like we have to be super consistent. My client, my podcast, who did like 100k views like you know, they weren't very consistent prior to working with me, so they've got a couple hundred followers and, you know, I think they've got like 400 and maybe they'll get like 30 likes if they post it regularly. Meanwhile they'll post a trial trial reel and I think that video is not like 130k views interesting.
Speaker 1:Are we doing trial reels?
Speaker 2:I have no idea ask carl I don't know, I mean I, I think we should be at least trying them. It doesn't, yeah it doesn't hurt.
Speaker 3:It's like you can post them as both too. Like this client, he posted the video the first time and it got like four or five k views, which isn't bad, considering I think he was averaging like half that. So it's like okay, it's not bad, but like 5k views compared to like 130 is nothing.
Speaker 2:So and then, and then, like once the trial reel, like once it goes, then you can post it to your page so that what's interesting to me is, like facebook and instagram are owned by the same company, the same company yeah so our facebook is doing three like more well, more than 3x what the instagram's doing, but it's the same I just don't think instagram is necessarily built for like podcasts, like if you think about all the people that are doing podcasts like instagram.
Speaker 3:Like they're not on instagram heavy, they're on youtube shorts they post on instagram, but they're not trying to build instagram that makes sense, because the only the only way to really monetize on instagram for a podcast is sponsors. But you can't, even you're not doing ad reads on instagram. You know like you're not? Yeah, it's, it's that. That's youtube.
Speaker 2:So like I said, it's more like for me now it's more like a resume piece and then like I'm going more heavy into youtube and and tiktok do you think that um changing the content is a good like like?
Speaker 1:changing like the setting or changing like like? We've changed this fucking studio up 10 times.
Speaker 2:We keep adding plants, we gotta I don't think I gotta keep adding more plants I don't think the setting matters necessarily, but the content matters, like if people follow you for a certain reason. I mean, think about it, if you follow joe rogan to watch his podcast and then he's not doing podcasts, he's riding horses like well I think he's talking about getting new like new followers, right like people who don't even know who we are yet.
Speaker 3:Well, joe rogan is a unique example too, because like he goes so wide on things like and what I mean by wide is like he can talk about anything like he'll talk about aliens and then he'll talk about ufc, and then he'll talk about politics, and then he'll talk about riding horses and he'll talk about elon and how he went and shot his crossbow with elon at a tesla great example.
Speaker 2:But yeah, no, I know, but like the biggest podcast in the world, the biggest podcast in the world but like I don't think it matters, like setting and all that stuff doesn't matter.
Speaker 3:Like I've had people like literally like, for example, my client that I just mentioned before. I literally went on their podcast last week and they shoot it in their living room and they've got like a decent set. Like they have a camera guy who comes and like he's got you know sony cameras and whatnot and it's a very nice setup, but he just does in his living room.
Speaker 1:We graduated from my basement.
Speaker 3:We were in my basement for a while that's what I'm saying, like it doesn't really matter where. What just matters that you have a decent quality video, audio and content content.
Speaker 4:We were actually upstairs first in the office. Oh, you're right.
Speaker 1:We were upstairs, first in the office, and then we graduated to the basement and now we bought an office.
Speaker 4:Yes.
Speaker 1:So quality? I want to talk about that because I think that is another thing that we noticed the higher quality videos definitely do better than the Zoom podcasts. We noticed, like the higher quality videos definitely do better than like the zoom podcasts that now we've started yesterday we started recording our zoom podcast. Yeah, how'd that come out? We don't know yet. Carl's gonna outsell yeah, I just uploaded them today so we'll figure that out.
Speaker 1:But um, essentially, like the person, the guest still looks like non high def, I guess they were on just like a webcam or whatever, but we all have the cameras on us, so we'll see how that comes out. But how much does the quality matter? Or is it like content, like just getting more content out there? Like, what's your opinion on that?
Speaker 3:So quality is huge because everybody, like I say it's like if you're not shooting 10 ADP at this point, like nobody's gonna watch you unless you're. Again, there is exceptions, and I say this like you know, I was talking about dave melter and having him on like, regardless of whether or not he's 1080p or 720, like it's not gonna matter huge, as long as we can get some decent clips from it. Like it'll probably do decent numbers, but that's because it's dave melter, you know. It's like, if you're, if the guest isn't big and he's not established and people don't know him, it's not gonna get views. You know, because, like that's really just. I mean, carl's posted some of the stuff from the zoom stuff and I'll tell like I think maybe like a month or two in of like working together with you guys like he's like, yeah, I'm gonna post it. I'm like all right, come back to me when it gets no views. And then, sure enough, it got like 13 views and he was like yeah, we shouldn't do that anymore. I'm like no, so yeah, quality shoes.
Speaker 2:Oh yeah, you got 40k yeah shooting.
Speaker 4:Well, not, for, like, he's talking about the zooms where it's the other.
Speaker 3:Yeah, you can't get the and I've been running like more stuff recently. So like william is a client of mine too and I'm running kind of a unique model with him, because he was like I want to see how far we can take this if we only do like mostly remote stuff, like via riverside and stuff like that, and I was like okay, and so like he has his like canon, whatever his old gigantic camera setup that he's got, but uh, we just had he's in south africa and then a guy by the name of true brian who is in boston. We just who, by the way, is the connection of who I was sending information to you on on lobster?
Speaker 3:rolls um, he was telling me that, um, and essentially you know William was saying you know, try to get true in like a podcast studio. So I, true, you know, go to a podcast studio, booked him an Uber, send him you know there whatever. And quality came out okay, like William's side was fine. The podcast studio actually was more of a headache to deal with just from a video perspective as good as like this, but still okay, and I've got a couple clips from nothing crazy, but I think we've done probably close to 10 000 views already just off that episode. So it's like it can work.
Speaker 1:you just have to be you know the problem is you can't control the other side, like obviously you controlled it, but like we can't control if the other guy is using his macbook camera, like that's going to be 720p yeah, and that's why I've told carl to be very specific on who we pick for the zoom podcast, because we were taking like all of all the people that they hit us up like every every day they're sending us emails to come on the podcast. There's like booking agents or whatever that are booking for people, and I'm like I don't want anymore. I think I'm done with financial planners. You know what you can any more. I think I'm done with financial planners. You know what you can do, though.
Speaker 3:I think I'm done with them this is somebody yesterday who I was on the phone with um and I was chatting with him for like 45 minutes and you know it's a prospect and I was chatting with him and he's like, yeah, because a lot of my offer now is also like bringing on guests for you know podcasts, because I have, I say, probably like two or three like clients where, like their bottleneck is getting guests on, like they can't get guests on, like good guests. And so, like a client like two weeks ago, he's like, yeah, we really need to get a guest on. So like two days later I was like, all right, here, here's this guy, three million followers in jersey.
Speaker 1:Yeah, that, that is what those like I forget expert bookers there's a couple companies that reach out to us and I've looked them up to like see what they charge for, to like, but like, if chase wanted to go on a bunch of podcasts, you can pay them like 300, 300 bucks a month and like they would put you, like they would do what they do to get all these random people on honestly, like you guys, and so I was telling this guy yesterday because he was telling me he's like I have, you know, more than enough guests.
Speaker 3:Like people will always are like messaging me come on, like all right, I'm like, well, choose who you want and then if you have the capability to bring on other people, charge them, say, hey, look, I'm down to bring you on. What's gonna cost you 200 bucks, 300 bucks. You know, because I got a line full of people this long that want to come on and you know, essentially you're coming on to self-promote yourself. You know, like these financial planners that want to come on here, like they're coming on here to promote themselves, basically, and their business those.
Speaker 1:They're so boring, those ones I feel like we've done right. How many of those people have? We've done quite a few of them a ton of financial planners and they're all this, I hate to say talk shit about people. They're all kind of the same, they all say the same shit and they're all like just old, random guys, but it's kind of just that.
Speaker 2:That whole like boring guest thing, um, I'm kind of done with done with that yeah, I think it would be cool to like and and that's something we haven't even tried or I haven't even thought about trying um, recently was like just going and getting, like reaching out to other big, big guests or big podcasts and trying to get on.
Speaker 1:I mean, we, we have done that, Like didn't work out Well.
Speaker 2:I mean like we went.
Speaker 1:You know we went to BP con every year to get guests. That's why we, like we, spent thousands of dollars traveling to San Diego, to Hawaii. Hawaii to get Brandon Turner on and while we're there, we got other podcasts that we, you know that we filmed.
Speaker 4:Um, I mean, we did, we did do that maybe bb khan needs to come back yeah, we went to cabo instead last year I mean at the same time, this year too it's true, I'm already going, so you guys might as well book your tickets is it in vegas? Yeah, yeah, of course you're gone at the same time.
Speaker 3:Like I mean, you guys have seen some of like even the solo episodes you guys have done with you know, just the three of you, or just like the one you and uh chase shot the other day.
Speaker 1:Like those are gonna rip you too, because it's just like you guys can actually have a conversation that's why I'd like you know, like from the beginning I partnered with nick and then when chase like joined the team and uh, started doing all that shit and he was already like thinking about, he was already into content, already thinking about doing his own podcast, I was like it'd be easier to have three people just having a conversation rather than trying to find these fucking guests that are on gonna be on zoom and have bad quality and like we were already doing all that triathlon stuff.
Speaker 2:I felt like that was a good um yo that question, sorry to cut you off, but to pick your brain like how do you, how do you feel about like us talking about like triathlon stuff and then like posting that to everyday millionaire where it was more of like everyday millionaires, nich niche is like business.
Speaker 4:So I've gotten a few messages about that, like people aren't big fans of it, yeah.
Speaker 3:They can go watch another show then, because I think it's good and I only say it's good, because I think you get exposure to more. Like you go wide again, like I was saying, and it's like we already have, like what do we have? 25,000 followers now, like I was saying, and it's like we already have like what do we have? 25 000 followers now, and it's like some of them are from, you know, the the real estate of real, my goodness, real estate, business side of things, like whatever. But on the other hand, like we, uh, we do have other people coming in from, like the other things you guys are talking about, or just the crazy, didn't we also?
Speaker 4:post something on instagram like asking that specific question I think carl posted that.
Speaker 3:Or facebook, carl posted a and it was like on facebook and everybody like real estate, real estate business and nothing of like health and fitness I just think it's. I only say, keep it in, because it's you guys, you know, like if it's the three of you sitting down chopping it up, like it's your life, like yeah, I I don't know.
Speaker 2:It just seems like it's like the behind the scenes, but yeah, I think.
Speaker 3:I mean, I've been posting on my personal pages a lot about it too, so I feel, like people that like I was just gonna say keep posting about your boat, that's what you gotta do traumatizing that's the most.
Speaker 2:The most views you've got is when people comment me and this guy are sitting beside each other and he's about in tears. Dude looking at his phone, he's like they just keep commenting it's all these comments, and they're so mean like you guys you said this in the podcast the other day like for some reason, like I mean, chase you.
Speaker 3:You've had a couple that did like some decent views and stuff, but like, for some reason, the ones that do like half a million views plus are always you, ryan, and they'll like just come after you. Like slumlord rich cock.
Speaker 4:Like this guy bought his boat off timu like, just the most like I mean the one of you being a slumlord like I, literally think.
Speaker 1:I saw the comments slumlord like 25 times within like a day yeah, yeah, I think I've been called slumlord 25000 times on those comments. I've turned off all notifications on all social media.
Speaker 2:Dude, I have too as well, like when people try to message me on Instagram, tiktok, anything like, my notifications are still off and they've been off for a while.
Speaker 1:Yeah, Once that one video popped off, I was like I oh yeah, on Facebook yeah. I was like I got to stop reading these things. These people are so mean they don't even know me no, it was funny though.
Speaker 3:I mean I remember that day too, like it was a sunday and I remember because I had just gotten back from church with my girlfriend and I remember like I got out of the car and walked inside her house, pull out my phone, looking at I saw you in the chat saying like scott, like x amount of views got like two 300k views. I'm like the heck and I just started reading the comments. I'm like this is why it has 300k views so I'll take it though.
Speaker 1:Yeah, I'll let them beat me up on online. Yeah, it's been growing the pages, so we gotta get something controversial. I think that's nick. Nick, you're next say something controversial, so we can yeah, tell some type of story, nick.
Speaker 2:Yeah, I got to run here, so are you guys going to keep chatting?
Speaker 1:Yeah, we'll chat up for a bit. Okay, why you got to go.
Speaker 2:I got to go to your project.
Speaker 4:Are you meeting the buyer there? Yeah, I'm meeting the buyer. Oh, you're meeting someone there Gotcha.
Speaker 2:Yeah, I got to meet the buyer and then go over like materials and everything and um, try to figure out how we can wrap this up, because we're supposed to settle on the 8th and that's not going to happen. So and the guy's lease is up on the 9th sick, so we need like 30 days and we're back back at it again.
Speaker 1:So the the process for you finding these um podcasts and all that stuff, the help that you have, are you finding, like, virtual assistants, like how are you building out your team?
Speaker 3:Yeah, so that's actually a really good question, because at this point, like I was just telling my dad the other day, I was like Dad, I was like I think I've got like two months left in me before I got to hire an actual VA and the first person I'm going to go to is Carl. I need somebody who can. Who, who do you know that could be a VA for me, please? Because right now, like I, I'm probably like I know there's a certain amount of money per month, like I'll reach I'll be like, yeah, this is like and I'm pretty darn close to it to where, like, yeah, this is it's a no-brainer to bring on a va. And not even like somebody like carl, who's like you know, all the time, like working with you, like even if it's only 10 hours a week, you know, like just to delegate some things that are like just building up, because I have 10 guys on my team, 10, 11 guys on my team now I think I just brought somebody new earlier today, so it's like what are they?
Speaker 3:doing editing, no, so like they had they. So I have a couple different like departments teams in my actual team. So I have a legion team. There's three, three or four guys on there now, um, and they legitimately just go through like every podcast out there and like I my, I go through a lot of them still. And then also my uh appointment center runs my dms. He helps me with a lot of my dms and also just following up with people, because half of business is just following up with people for like a relentlessly long time. Um, even dave meltzer like I've been trying to get him to like just respond for you know, weeks so and then I finally got him on the phone so like stuff like that, it's just following up with people for a very long time so he helps, helps me with that. So that's was that four or five people there. Then I've got four or five editors on my team.
Speaker 3:They all handle X amount of clients Um each. Some of them handle only like one. If they're like a client where we're doing, like you know, 20 to 30 pieces of content a month, others where it's only like 10, 15, they can handle multiple Um. I don't ever want to like overwork any of them, but then, at the same time, like I also have to somewhat hire in advance, because it's like I have a guy next month who might come on and he was going to be a client who were running a piece of content every single day and this isn't like it's.
Speaker 3:I would say probably it's not harder, it's just more time consuming than like your guys's stuff, because it's more of a personal branding offer than like a podcast offer, like a podcast offer, and so it's a little bit more complicated editing. And like I literally told him, like you need to tell me by the end of this week if you're coming on as a client because I need to hire guys and then, like I don't accept like losers on my team, essentially people that are gonna be late, you know, be a headache and just you know, not communicate with me, cause that's the number one thing. I would say that's probably the same thing for like you, especially ryan, because I know you have so many contractors and stuff. Like I don't care, like if you need to go to xyz or like you know your mom is in the hospital or whatever.
Speaker 3:Just talk to me yeah you know, like, because when you just disappear and I'll hear from you for four days and there's stuff that needs to be done, like what am I supposed to do? You know so?
Speaker 1:people managing is the hardest.
Speaker 4:Yeah, probably part of business yeah, so none of your people are vas they're all.
Speaker 3:No, they're all, they're all over the world. None of them are. Just having this conversation with the guy who does my taxes the other day because, um, well, he's actually in my family, but he was telling he's like so are any of the guys that work for you in the states? And I was like I had to think about it for a second. I was like I don't think so. But they're like all over the world.
Speaker 3:So I have, like, my guy who runs my dms is in germany, I have a guy who is in australia, I have another guy who's in, I think, vietnam, I have another guy who's in uh, so they're kind of virtual assistants, they, they sort of are, but they're just more like somewhat. Yeah, I just like a lot of them aren't to the point where, like I could just bulk, delegate work to them, like with carl, for, for example, like you just literally say Carl, do, do, do, do, do, do, do, do, do, do, do, do, do, do, do, like you know whatever needs to be done, and even I mean you say like he just steps in and helps with other things too. So it's like it's very hard to find, like you said, like even with Chase's experience, or, and just like I need somebody to step in and who's going to be like carl and have that we've hired and fired a lot of vas.
Speaker 1:Yeah, like a lot. Um not all of them are good. Like carl was, like the, the best one we've had, for sure. Um, not just saying that because he's editing, but um, we've hired guys that have had internet issues every single day.
Speaker 1:They're like oh yeah oh, we've had, uh, power outages for the last week I'm sorry I haven't been at work or whatever and jocelyn, uh, and our property management company has has hired and fired a bunch. I haven't really hired and fired that many myself, but she's like had the run around with just excuses and issues. Oh, yeah, when you find a good like company we have cyber backer that's how we got carl um they do a lot of the vetting and the training for whatever you're looking for. So, like, um, if they, if you need a, a bookkeeper, they find you a bookkeeper. Okay, if they, if you need somebody that's good at video editing and they basically would, I signed up with them.
Speaker 1:And then they put like five people in my um, you know, in front of me basically to interview. I picked out of those five people who, uh, you know I wanted to re-interview and have a second interview with um. So there's a lot of companies that do that and that's probably the route to go and it's like, you know, a starter, like new guys, probably like in the seven to eight dollar an hour range, yeah, which is which is totally reasonable, um, and yeah, if you find a killer, it's a game changer because, you can't pay somebody here in the states um seven eight bucks.
Speaker 1:Seven, eight bucks, because the money just doesn't go as far. But I was here in the States. Seven, eight bucks, seven, eight bucks, because the money just doesn't go as far. But I was just in the Philippines and everything's a lot cheaper. Yeah, so it's a whole different ballgame. But, yeah, virtual assistants, huge game changer. So what's next Like? What's on your goal, what's on your goal sheet?
Speaker 3:Yeah, so by the end of this year. Like numbers is one thing and whatever, but, um, that's something like I've been told a lot but also I realize in myself. So like I don't care like about necessarily, you know, even with, like my clients, like the amount of work that gets put out, like I only care about it because it gets results, and like I'm a results oriented person, right, I think most entrepreneurs are just like they. They you know input and then they see the output and then that output is what keeps them going. And so for me, like there's a certain dollar amount, you know, per month I'd like to reach whatever this month. I'm like I remember the beginning of this year I had a goal for like hey, I want to be making this much a month. And then I like pass that already. So it's like just keep moving the goal post forward.
Speaker 3:And then there was a number that like I remember when I started out like there's no way I'm ever gonna like or I could, and I actually remember telling my, tell my mother. I was like what if I like before I even like move out of the house, like I'm making this much money, she's like at that point you better be contributing some of the bills, man, um, and I'm only I'm like probably I'm not that far like it, but it's a very large number. Um, and I'm probably like I'm not that far from it, I'm like five grand from it, but like that's not that much in the grand scheme of things. Um, I think nick still lived at his parents house and he had some rental properties yeah, I had six properties, six rental properties, before I moved out of my parents'.
Speaker 3:Yeah, but there's nothing wrong with that. My uncle, too, like he went to college at ASU in Arizona, came back, lived with his mom for like four years and he was already. He wasn't making like loads of money, but he was making you know I don't remember, but you know over 50K a year, and this was 20 something years ago. So it's like you know, at that point you're you know banking, whatever it is a year, and then you can put that into investments, even if it's just you know a roth, ira or, like you know any type of you know trading portfolio or whatever, an etf, even like just let it sit there for long enough and you'll have you know, x amount of millions.
Speaker 3:So, yeah, it's uh, it's definitely a strategy, but I'm probably gonna be with the amount I'm doing. I'll probably be out of the house the next year max. I just don't. It doesn't make sense for me right now because I literally just graduated high school a month ago.
Speaker 1:So, yeah, yeah, that's crazy. That's a cool hustle, though. So are you planning, just this is this, is it? This is where you're gonna lean into and grind it away yeah.
Speaker 3:So right now, like I have a like very good cash flow with the agency. Um, I do sales for a software company and this better not get clipped up because they don't know this yet, but the software company I'll probably be leaving within like eight weeks because I was closing like well over five figures like a month for them and I was like, all right, I want to be paid like x amount. And they were like, yeah, no. Well, actually I think I hit five figures and I was like, yeah, I want to, I want to be making this much. And they're like, yeah, no, and I was like, all right, I just kind of took that and I was like, yeah, I'm out of here.
Speaker 3:And so then that was like around the time I met william, he was like, yeah, he's like, honestly, if you want to stay in sales, because the agency is very like I've had very good months recently, but it's still like it could crumble tomorrow, you know, and like I don't necessarily want to solely rely on it just yet, like I'm making enough money with it, where it's like I'm almost there, but I'm also I'm almost licensed to sell life insurance too, which is always a great thing to kind of have, if I ever, you know, need the money or you know clients go out the window all of a sudden. Um, because that's mostly commission only. But like life insurance is like you sell a thousand dollar policy and you take home like 800, 900.
Speaker 1:So yeah, that's a whole. That's a whole thing I don't even want to talk about how much I pay in life insurance, um, but yeah, that there's definitely what I think. One suggestion I would make is like gotta, you got to stick with one thing, like once I quit my job and went full time in business, we doubled that next year. Because it forces you, because we focused all of our energy on the one thing.
Speaker 4:Yeah, and to piggyback off of that. So I have a landscaping business and I was working in the field up until my daughter was born and I needed to replace myself. This was 2020, so the year 2020, you know, I worked a whole in the truck in the field doing landscaping and I bought eight houses. The next year I was out of the truck the whole year and I bought 22 houses that next year, so basically tripled what I did the next year. And I'm thinking I'm like how did I do that?
Speaker 3:and I'm like, well, it's because I had that more time to focus on buying more properties, finding more properties, managing more properties yeah, and that's what, leaving the software companies too, because I'm probably like I mean, this is no joke, but I probably work like 70 to 80 hour weeks right now. So it's like just because I probably run like 30 to 40 at the software company, and that's great, because, like it's not, like I literally told, she's not really my boss cause I'm a 10 99, but somewhat my boss, and I was like, hey, like I'll be traveling next week and then after that, two weeks from then, I'm also going to be away for a week. And she's like, okay, and she doesn't care, it's very, very flexible, so she doesn't really care what hours I work, whatever, and so, um, it's very, very flexible and which is why I stayed as long as I have, because it's very nice consistent income that I never really have to worry about. But now it's at the point where it's like I'm putting in, like, like they want me to be putting in this many hours and I just have to be paid more, and they're like no, so at this point it's like I'll get back so many hours in my week and even if I still, you know, say I sell life insurance for 15 hours, like I, the guy who initially got me in is he's like yeah, he's like you could probably make like twice what you're doing right now selling life insurance.
Speaker 3:He's like because even if you close one person a day, he's like, say, you were like two hours a day, three hours a day, you close one person, he's like that's 800 bucks right there, at least you know, depending on their policy, you know, but like a lot of the time that's what it is and so why not even you know, have that, at least be licensed for.
Speaker 1:And then if you need the income, you know how to sell, you know how to go in there and rip, so like yeah, I would say with life insurance, like I do all my personal insurance, like through the guy that I know, but I there's so many of my friends that got into like selling life insurance and I feel like the the life expectancy of that person, not the life, but like the career expectancy is like is very short.
Speaker 1:Yeah, um they. They get into it because somebody that they know is making a lot of money but I think it's quick money, it Right. But I personally I trust the guy that I work with and it's a multi-million dollar policy. I want to make sure that that person really knows what the heck they're doing and it's a reputable company. It's not like some of these what seem like multi-level marketing schemes sometimes.
Speaker 3:Yeah, mlms and stuff. That was one of the things I looked at because William was telling me I was like this is going to be another MLM, whatever. And literally the first thing the guy said on his phone he's like I want you to know this is not an MLM. He's like this is the furthest thing from it, cause, like we don't like you don't get money if you bring on like other people unless, like you're one of like the top managers, whatever, and you know have to be there. You know, because, like my girlfriend was selling like kukko for a while, some like last year, and she, you know, made a bit of money with that and whatever. But it's an mlm and I, you know they kind of get a bad rep. And then also, do they really care about you? No, not really, and with insurance it's tricky.
Speaker 3:So that was one of the first things. I was like give me information, like I need max information on this. And then he kind of broke it down. I was like, okay, this isn't like the life insurance stuff that you see on linkedin all the time, where people are like, yeah, make 10k a month, like real quick, you know whatever, quick money, fast money and yeah. So it's not really that. I mean. The other thing too is like so many people get in life insurance but they don't know how to sell and like if you don't want to sell and you don't have any experience in sales, you're not gonna make any money.
Speaker 1:Yeah, so I just feel like there's so much growth opportunity in the social media space just in general, oh yeah. That, like that, if you could sell in that department and do what you did to us to like you know.
Speaker 3:Oh, trust me, I am.
Speaker 1:That's what that's where you should be leaning, leaning into. Cause I be leaning, leaning into because I know for us, like we, as soon as we niche down, like in business we were, we exploded. And when we were doing too many, too many different things you're trying, you're trying out all these little different things. You're just spread too thin and you can't like really focus on just like one, yeah, one thing I agree, yep yeah, alex ramos, he talks about that a lot.
Speaker 3:I don't know if you guys are familiar with him, but he talks about how, like he had a, he had I don't know six gyms and he had this and he had a you know agency that was doing this and whatever. And then he's like I just decided to go all in on gyms, like I just made like 10 times the amount he's like, because I was just stretched thin between like four different businesses and then when I just decided, okay, like this is the one that's gonna yield the greatest like return, and then I went in all, all in on it, and then that's what made me the most money. Yeah, like, yeah. So, honestly, that's kind of what I've been thinking too is, like you know, there's a certain like amount of five figures a month I want to get to before I just cruise down on the agency, but like, uh, we'll see. I mean the other thing with life insurance too, which is cool, is, um, you get, obviously, like recurring commissions every year, like if it's an annual term.
Speaker 3:Um, like you can continue to get commissions off that and it's smaller than like the initial. It's usually like less than 5%, but like if you're closing enough people, like, even if it's 5%, it's like, hey, like you know, five, an extra five grand a year, 10 grand a year for doing nothing, you know. It's like why not? So, yeah, well, we'll see what happens with that. Um, I got my, I did all the. I'll tell you. This is the one thing with life insurance, which I think, too, is why you have to read.
Speaker 4:You just mentioned the one thing. That's also a book. You got to read it. What the one thing? Oh really, yep, yeah never heard of it.
Speaker 3:You got to read it. I'm reading a book right now. It's called limitless and it's really good. But uh, I'm reading a book right now. It's called Limitless and it's really good.
Speaker 1:But I gotta get that done. What was the one thing that you were talking about?
Speaker 3:Oh gosh, I don't remember, slipped my mind. Oh, I know something about something William said to me at some point about how, oh it was this. So, obviously I know a ton of entrepreneurs because I run my agency and have to. You know my clients are entrepreneurs. You know a ton of entrepreneurs because I'm running my agency and have to, you know my clients are entrepreneurs. You know themselves, um and something I don't see a lot of, until they get to, usually, and until they are married or they have kids or whatever. Like there are tons of young guys like that are 2021 and are making crazy sums of money and they don't have life insurance. And it's like okay, you're 20 and you're making you know x amount, x amount of money, six figures a month, whatever you know, and you're doing that profit, all right. Well, what happens if tomorrow you get hit by a bus, like legitimately and it's very easy to sell, like life insurance is. I've done quite extensive research on it. It's not.
Speaker 1:It's probably one of the easiest things to sell because you're just selling off fear off the fact of like well, happen, yeah, I think I only got it when, like, I got to a point in like, where we had so many assets in business that we had to have a plan, if I did die, that my wife could be bought out of the you know of my shares of the company and have continued to live the lifestyle that she's living. Um, but before that I didn't really see the value in it like like you do, you have life insurance, you probably should.
Speaker 3:You should, though, because that's the thing, though, and that's why it's so easy to sell, sell me to some of these young guys, though, because it's like, if you're 21, like a lot of these you know young guys, even myself include it's like okay, why are you making the money that you're making? It's for my family, right, I want to retire. My parents, I want to, you know, live a certain life. A lot of it is because you know these young guys. They, like their parents, didn't live a certain. You know they didn't live a great life and you know they work paychecks, paycheck or whatever, and, like a lot of these young guys, it's so easy to make money now that they're just doing it. But it's like what happens if, you know, you do get hit by a bus tomorrow? What happens to your parents? Well, they're not making that much money, but now they live a certain lifestyle that has to be sustained. So you know it's very easy to sell in that regard.
Speaker 1:But people like how would lupe pay for the million dollar house that you have and your daughter's like? It's like how would page pay for all of our stuff? If yeah, if I was not here that's true, so might need to uh look into that a couple.
Speaker 1:I might know somebody to refer you to. But you know, I think life insurance is important. I don't really see the value in it. If you like, are super young and don't have somebody that's like relying on you. I felt like more of it, like now, that somebody relies on my income to survive, survive and, god forbid, I died like she wouldn't have any idea how to or what to do to to buy out all the assets and all that stuff.
Speaker 3:So you know what, though, if you wait until you're married and you have kids and you're making money, guess what your policy is going to be through.
Speaker 3:Like you said, like the amount you pay towards life insurance is nuts. But like if you're 18, like my, if I decide to get life insurance right now, I don't, but I, because you know, with the amount of money I'm doing, I probably should have it. But like with that, it's like I can get a whole life policy and lock it in for a certain rate for the rest of my life, you know. And then if I want to increase it, I can, and I can do an annually renewable term and then I can just increase it every year if I wanted to. A renewable term, and then I can just increase it every year if I wanted to, and it will slowly get more expensive. But I could just lock it in for x amount of millions and get a certain right now that if I decided to do when I was your age and I had a wife and I kids and whatever, it'd be 10 times as expensive, because now I have people that rely on me and they know that and they'll charge me for that.
Speaker 1:Yeah, so they also came out and they did. They did like a blood test and like all that. They took health to make sure I wasn't like dying and had any like predisposed diseases or whatever. So, yeah, it's something to look into, but I know that camera's about to run out, so we're going to wrap this up and go to dinner. Nick, you have anything else?
Speaker 3:You got to tell some story, Nick.
Speaker 4:On another episode. I will. I just can't think of anything off the top of my head right now.
Speaker 1:We got our event tomorrow. This will be out after that, though so no reason to plug that, Eric. Thanks for coming down, man, we're happy to have you for the event tomorrow. We have another check-in next week, another podcast, and we'll post some content from that and hopefully we can get you some clients tomorrow.
Speaker 3:Yeah, for sure, how many people are going tomorrow? I?
Speaker 1:know over 100. We have about 150 tickets sold.
Speaker 3:I saw that.
Speaker 1:And Facebook has another 100 people. We should get 150 to 200 people through the door.
Speaker 3:That's the biggest group. I mean, every year, every event, you guys just keep getting more, but I definitely think this time is the most right.
Speaker 1:Yeah, this is the most people that have like got a ticket especially for a summer event, because usually the summer ones are slower people, are you know away and stuff, but yeah, so we should have definitely well over 100 people um it's that facebook shout out to albers and associates mid-atlantic title for hosting us at their um office. It's it's a sick venue, like it's gonna. It's gonna be a nice change up from the space that we've been in um. So, yeah, looking forward to seeing everybody there. Eric, thanks for coming on, until next time. Thanks, eric.
